ABOUT US
PROFILE
Duncan model
CONSUMER PURCHASING PROCESS
STATISTICS
REFERENCE
Table 1: Relative importance of shampoo package components in decision making stages, %
Source: Butkeviþienơ (2008).
Table 2: Perceived performance of three mobile phones in relation to 3 evaluative criteria
1 = very poor, 2 = below average, poor, 3 = average, 4 = above average, good, 5 = very good