Clow, K., Baack, D. (2010). Integrated advertising, promotion, and marketing communications (6th). Pearson.
Butkeviþienơ, V., Stravinskienơ., J (2008). Impact of Consumer Package Communication on Consumer Decision Making Process
www.kangaroo.vn
www.internetworldstats.com
Arens, F, W., Schaefer,H, D., &Weigold, M. (2009). Advertising. Essential of Contemporary Advertising (2 nd ed.), Boston, McGraw Hill
Butcher, D. (2010). SMS essential to increase customer loyalty, drive brand awareness, Mobile Commerce Daily, Retrieved September 8, 2013
Clow, K., Baack, D. (2010). Integrated advertising, promotion, and marketing communications (6th). Pearson.
Quester, P.,Pettigrew, S. (2011). Consumer behaviour (6th). Australia. McGraw-Hill.
Butkeviþienơ, V., Stravinskienơ., J (2008). Impact of Consumer Package Communication on Consumer Decision Making Process.
Butkeviþienơ, V., Stravinskienơ., J (2008). Impact of Consumer Package Communication on Consumer Decision Making Process
www.kangaroo.vn
www.internetworldstats.com
Arens, F, W., Schaefer,H, D., &Weigold, M. (2009). Advertising. Essential of Contemporary Advertising (2 nd ed.), Boston, McGraw Hill
Butcher, D. (2010). SMS essential to increase customer loyalty, drive brand awareness, Mobile Commerce Daily, Retrieved September 8, 2013
Clow, K., Baack, D. (2010). Integrated advertising, promotion, and marketing communications (6th). Pearson.
Quester, P.,Pettigrew, S. (2011). Consumer behaviour (6th). Australia. McGraw-Hill.
Butkeviþienơ, V., Stravinskienơ., J (2008). Impact of Consumer Package Communication on Consumer Decision Making Process.