GROUP ASSIGNMENT
TITLE:
A) The customer initiated marketing communication model by Duncan (2005) (see interact). Investigate this in relation to the rise of social media and even citizen journalism and then investigate how businesses are working in this environment. Provide some academic research, statistics and examples to make your case.
B) The basic model of consumer decision making on page 68. Investigate this model and how an organisation might use communication tools to walk the consumer (or business consumer) from awareness to becoming a loyal customer. This will include how different tools might be used at different stages of the model, consumers current attitude towards brands/products and services etc. As with the above provide academic support, statistics and examples.
DUE DATE: 30-09-2013
GROUP MEMBERS ID
HOANG THI HUYEN TRANG 11509632
NGUYEN MINH HIEN 11519490
NGUYEN DUC TRUNG 11500206
NGUYEN QUOC VIET 11494572
TITLE:
A) The customer initiated marketing communication model by Duncan (2005) (see interact). Investigate this in relation to the rise of social media and even citizen journalism and then investigate how businesses are working in this environment. Provide some academic research, statistics and examples to make your case.
B) The basic model of consumer decision making on page 68. Investigate this model and how an organisation might use communication tools to walk the consumer (or business consumer) from awareness to becoming a loyal customer. This will include how different tools might be used at different stages of the model, consumers current attitude towards brands/products and services etc. As with the above provide academic support, statistics and examples.
DUE DATE: 30-09-2013
GROUP MEMBERS ID
HOANG THI HUYEN TRANG 11509632
NGUYEN MINH HIEN 11519490
NGUYEN DUC TRUNG 11500206
NGUYEN QUOC VIET 11494572